AI Insights · Timothy · October 2023
Top 5 Social Apps in El Salvador: Q3 2023 Performance
In Q3 2023, TikTok, Facebook, Instagram, Threads, and Likee showed diverse trends in downloads, revenue, and active users in El Salvador. Sensor Tower provides detailed insights into these metrics.
In the third quarter of 2023, the top social apps in El Salvador—TikTok, Facebook, Instagram, Threads, and Likee - Short Video Community—exhibited varied performance across downloads, revenue, and active users. Let's delve into the specifics of each app's performance.
TikTok
Throughout Q3 2023, TikTok saw a dynamic trend in weekly revenue and downloads. Revenue peaked at approximately $12.9K in mid-September, with a notable increase from $8.5K at the end of June. Downloads followed an upward trend, reaching a high of 58K in the week of August 21, up from 33K in early July. Active users remained relatively stable, with a slight increase from 1.1M in late June to 1.2M by the end of September.
Facebook demonstrated a consistent performance in terms of active users, maintaining an upward trend from 3.1M in late June to 3.2M by the end of September. Downloads also saw a steady increase, peaking at 34.5K in the last week of September. Revenue, however, showed a slight decline, starting at $541 in late June and ending at $423 in the final week of September.
Instagram's revenue exhibited some fluctuations, peaking at $1.9K in early July and then stabilizing around the $900 mark by the end of September. Weekly downloads remained steady, with minor variations, peaking at 24.8K in mid-August. Active users showed a gradual increase from 1.9M in late June to around 2M by the end of September.
Threads
Threads, a newer entrant, saw significant fluctuations in downloads and active users. Downloads spiked at 68.6K in the first week of July but then stabilized around 6K to 17K for the rest of the quarter. Active users also saw an initial surge, peaking at 65K in the second week of July, and then stabilized to around 50K by the end of the quarter.
Likee - Short Video Community
Likee experienced relatively stable trends in downloads and active users. Downloads ranged between 4K to 5K throughout the quarter. Active users slightly decreased from 115K in early July to 106K by the end of September. Revenue remained modest, peaking at $77 in the week of August 21.
For more detailed insights and data, visit Sensor Tower.
